Gift Cards For Everyman
Friday, February 29th, 2008It’s time to start thinking “outside the box.” We live in a country where the most popular gift is a gift card and the time has come to use this important tool to stimulate the economy. We all know that the new stimulus package is designed to get us to spend the checks we receive on real goods, even if I personally believe that the money should be used to pay off debt. But if we’re destined to follow the government’s leadership and spend on “stuff,” let them at least send us all gift cards instead of checks. The gift cards should have an expiration date in the not too distant future, which would assure that the economy gets an immediate stimulus. Since people use gift cards to buy things, they are almost certainly not going to use the cards to pay off debt, which is music to the government’s ears. And as added bonuses, we get 2 more benefits. First, studies show that when people use gift cards, they often spend a lot more than the value of the card and that would cause a mulitplier effect for the economy. And second, the banks that issue these cards on behalf of the US government would be assisted in this troublesome period of their lives. So in the final analysis, if it’s right to give Everyman money to spend, gift cards are the way to go. And for additional emphasis, our sister company - www.coinland.com - will contribute $5 to Uncle Sam for every $100 Gift Card used to buy US coins and coin supplies on its website. If we can enlist more US companies to do the same, there would be a siginificant partnership between the US government and the private sector in an effort to boost the economy. So let’s start using the proven tools that work best and we will all help bring prosperity back to the Everyman.